Our mission is to provide a vibrant taste of the Italy that has captured our hearts. Our luxury food and wine tours are focused on celebrating the friends, wines, food, and culture that we have spent years enjoying and love to share with others. 

Joy of Italy Tours - exclusive access to Northern Italy travel


Hi, We are Adam & Natalie Richard

Discovering Italy has been our passion for more than 25 years! The people, food, villages, and wines make it a lifelong journey. We own and operate Uva Imports, a US-based wine importing company and have been lucky to call Italy our second home. We spend a part of every year in Italy and our relationships have grown over time.

While traveling the United States hosting wine dinners and events at some of the country's most elite restaurants and clubs, people ask for recommendations on our favorite off-the-beaten-path destinations, restaurants, and local wines to try.

In 2012, we began taking distributors, sommeliers, restaurateurs, and other wine professionals to join us on our Northern Italy travel experiences, visiting the places we know so well. Over time the excitement and interest in our Northern Italy tours spread and private customers were regularly asking to join our industry tours so today we share our Joy of Italy with everyone.

We invite you to join us as we eat & drink our way through Italy. 


The Top 10 Travel Essentials Guide

Download our free guide now and make your next trip even more enjoyable, comfortable, and stress-free!

After 25+ years of business & leisure travel discover the 10 travel essentials we can't live without!


Italy is so much more than Venice, Florence, Rome, and Amalfi.

We love these cities and have visited them many times, but Italy offers so much more to explore. Throughout our years of travel, a handful of destinations continue to pull us back for their charm, architecture and exceptional wine production.

When crafting our luxury tours to Italy, we knew right away the regions we felt were not to be missed. We choose to create a Northern Italy itinerary, highlighting Piedmont, the Veneto, and Friuli for undiscovered tourism while also offering a diverse perspective into what makes Northern Italy so special.

Many of our tour guests are wine lovers and passionate travelers having already visited many major sites throughout Italy, they are now seeking a more exclusive and intimate luxury food and wine experience. Our Northern Italy travel experiences deliver this access.


Relax, explore, learn, and enjoy!  

Join us as we explore a few of Italy’s top wine regions and family producers, learning from the winemakers themselves. Enjoy a selection of our favorite restaurants including fine dining Michelin-rated gems to festive osterias. Savor beautiful pairings of local wines with the native grapes of each region.

Whether traveling solo, as a couple, or with your favorite travel buddy, our luxury tours are a great way to get away, relax and reconnect. We take care of the details, allowing you to simply enjoy your time together while creating memories to last a lifetime.

At Joy of Italy Tours we are experts at showcasing the best of Italy to help make your milestone birthday, anniversary, honeymoon, family / class reunion trip even more extraordinary. 

10 Days of Luxurious Northern Italy Travel


Months planning on your own or take the advice of someone who has never visited these areas of Italy. 

Driving around for hours only to end up eating at a bad restaurant with a crappy wine list.

Receiving a cookie cutter tasting from a winery where you are just a number.

Unable to really enjoy yourself because one of you must be the designated driver. 

The frustration of not speaking the language. (In these regions, English is rarely spoken outside the few touristy spots). 

Getting the typical American-traveling-to-Italy experience.

But why deal with...

Sure You Can Visit Northern Italy on Your Own

Life is too short to eat bad food, drink bad wine, or to waste a day frustrated in Italy!

Let us pour you a glass and handle all the details! 

Our goal is to provide you with a stress-free travel experience allowing you to relax and immerse yourself in the culture while personally connecting you with the people, food, and wines of Italy. 

We have spent decades traveling through these regions testing and retesting every restaurant, menu, and accommodation to bring you the very best Northern Italy tour. 

Every restaurant selection has been made based on the quality of cuisine, service, location, and guest experience. Over multiple visits we have tasted nearly every item on the menu. In preparation for each tour we work with our chefs to create seasonal menus that give a picture of the region and the wines that we will be enjoying. 

Plus, we are with you every step of the way to make sure you have an exceptional experience. 

Private Club, Wine Clubs, and Corporate Team Incentive Trips  

Every year we receive requests from private clubs and corporate organizations to plan tours exclusively for their members. To meet this demand we created our Club Tour.

This Northern Italy Itinerary is based on our popular luxury food and wine tour with a few optional modifications to accommodate small to medium-sized groups.

Contact us with your desired dates and we will work to book a tour based on your specific needs.

Private Club Tours

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Have questions about our tours? Schedule a call today!